If you are thinking of starting a home improvement or another type of home service business, you may be wondering where to start or how to grow your business. Some may give you advice like “the customer is king” or do a great job and you will get referrals. While there is some truth to that if you want your business to succeed there is a lot more to it. Here are some home service business building tips to help you grow.
Know Your Edge
What sets your business apart from your competitors? There are plenty of home service businesses out there just like your why should customers choose you? Are you quicker? Is your service greener? Do you offer a better price? You need to have some valid reason as to why you are a better choice than your competition. Make that your selling point and work it to death. Incidentally, a lower price should never be your selling point it is a race to the bottom. Here is some help on finding your unique selling point.
Understand Your Market
You need to understand your customers and what makes them buy your services. You need to define your customers pretty clearly and understand just what they want. The easiest way to do that is to ask questions. Imagine you’re offering some type of handyman services, you can start by asking friends and neighbors what services they would be willing to pay for. Businesses do this all the time, it is called market research. If you are trying to grow your business, ask your existing clients what could make your services better.
Market Your Services
For many business owners this is the hardest part and it is why so many businesses fail. Marketing is a whole lot easier when you know your customer. Most home service businesses don’t have a large marketing budget so start with some business cards and a professionally made website. If you can, work with a digital marketing agency that works in home services and can help you bring in some clients. Treat them well and ask for not only referrals but some testimonials you can put on your website. Marketing is the difference between your business surviving or not, so be prepared to embrace it.
Technology is There to Help
Everything from your marketing to your accounting is now easier and faster than it was 15 years ago. Embrace it and let it automate tasks for you. As a small business owner the onus is on you to do the accounting, marketing and everything else use technology to make it work for you.