Home Service Business Building Tips

If you are thinking of starting a home improvement or another type of home service business, you may be wondering where to start or how to grow your business.  Some may give you advice like “the customer is king” or do a great job and you will get referrals.  While there is some truth to that if you want your business to succeed there is a lot more to it.  Here are some home service business building tips to help you grow.

Know Your Edge

What sets your business apart from your competitors?  There are plenty of home service businesses out there just like your why should customers choose you?  Are you quicker?  Is your service greener?  Do you offer a better price?  You need to have some valid reason as to why you are a better choice than your competition.  Make that your selling point and work it to death.  Incidentally, a lower price should never be your selling point it is a race to the bottom.   Here is some help on finding your unique selling point.

Understand Your Market

You need to understand your customers and what makes them buy your services.  You need to define your customers pretty clearly and understand just what they want.  The easiest way to do that is to ask questions.  Imagine you’re offering some type of handyman services, you can start by asking friends and neighbors what services they would be willing to pay for.  Businesses do this all the time, it is called market research.  If you are trying to grow your business, ask your existing clients what could make your services better.

Market Your Services

For many business owners this is the hardest part and it is why so many businesses fail.  Marketing is a whole lot easier when you know your customer.  Most home service businesses don’t have a large marketing budget so start with some business cards and a professionally made website.  If you can, work with a digital marketing agency that works in home services and can help you bring in some clients.  Treat them well and ask for not only referrals but some testimonials you can put on your website.  Marketing is the difference between your business surviving or not, so be prepared to embrace it.

Technology is There to Help

Everything from your marketing to your accounting is now easier and faster than it was 15 years ago.  Embrace it and let it automate tasks for you.  As a small business owner the onus is on you to do the accounting, marketing and everything else use technology to make it work for you.

Home Improvement Tips

The real estate market is constantly changing and if you’re looking to get the best price possible for your home then you need to make it better than the other comparable houses on the market.  Homeowners are constantly looking for ways to improve the value of their homes, even those who aren’t looking to sell.  Here are some home improvement tips that can help you increase the value of your home.

Fix the Broken Things

Whether you are selling or not, home maintenance means fixing the broken things even the small things.  This is paramount when you are selling and have buyers coming through your home.  That broken tile in the corner of the bathroom may not bother you but it will bother a buyer.  Now is the time to fix that broken tile, pain your front door, make sure your fence is fixed.  You will need to go through your home with a fine tooth comb and look at it objectively.  You need to take the point of view of a potential buyer and get rid of anything that may impede a sale.  This also reassures buyers that the home is well maintained and nothing is likely to go wrong.

Replace Old Inefficient Windows

New windows don’t just make your home look good they also make it more energy efficient.  This is an added bonus for potential home buyers that your home is energy efficient and if they buy they won’t have to spend a fortune on utilities.

Don’t Neglect the Exterior

Don’t overlook curb appeal when it comes to improving the value of your home.  Make sure your lawn looks good and the bushes are all trimmed and your home can be clearly seen.  Replacing the front door provides a huge return on your investment.  The same goes for the backyard as well as the front.  Make the backyard an appealing place where family can gather.  Decks and outdoor living spaces can boost the value of your home as well.

Use All Available Square Footage

Do you have an unfinished basement doing nothing or a spare bedroom you are using to store Christmas decorations?  Turn them into living space.  Finishing your basement and making it into an office or a media room adds tremendous value to your home.  Unused square footage is like throwing money away.  Finishing your basement is offers one of the best home improvement returns available.  If you’re handy and can hang dry wall you may even be able to handle the project yourself.

There are other projects like bathroom and kitchen renovations that can also add value to your home but those are also big expensive projects that don’t always produce the ROI you’re looking for.  Be cautious with your renovation dollars.

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